Responsive website design is the endeavor to design websites that can work across the various devices owned by internet users. Website designers therefore make it their duty to create sites that are easy to use and navigate. Recent research findings have indicated that more people are taking up mobile use to access the internet as compared to the desktop computer users. Because of this, any business organization worth its salt has to think about adopting responsive website design if they wish to remain in the market. A properly optimized website which can be accessed from several platforms has many benefits for the user and the owner as well. Here are some of the advantages of such optimization.
Improves the Usability of the Website
Internet users are easily able to browse through a website with responsive design. This means that users can find whatever they are looking for in less time, thereby improving their experience of browsing. Websites are usually ranked on search engines depending on the time spent by users on the site.The better the usability, the more the time users are willing to spend browsing.And this will mean that there will be an improvement in the rating of your site.
Enhances Social Sharing
Social media marketing has become the pillar of online branding nowadays. Every business is therefore working hard to get users to share and engage with them on social media platforms. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. And this can only be achieved through responsive web design, which will increase positive interaction and brand marketing.
There’s No Need to Reproduce the Same Content
It’s possible to create two separate websites for access by both mobile and computer users. This is accomplished by creation of two separate urls, after which you’ll have to copy the same content on both websites. This approach, however, leads to wastage of resources, including time. To eliminate this possibility, you’ll have to do responsive web design. And you will stand to benefit from improved site ranking on the various search engines.
Increases Page Loading Speed
How fast or slow it is to load the pages of a particular website is also a parameter used to rank sites. If a website takes longer to load, then it will be passed over in favor of those that take less time. And its usually very inconveniencing to browse through sites that take longer to load its pages, making many users to avoid them in the first place. Responsive website design will generally improve page loading speed, implying that the rating of your website will be enhanced as well.