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Benefits of Integrating Salesforce Commerce Cloud and NetSuite. In the current times that we are living in, the commerce industry has advanced in a way that there is a need for companies to adapt to the technological advancements. There is a need to integrate certain services in order to ease service delivery effectively and efficiently. For the above reasons, other software companies have developed products which help in the process of integration, deployment to the cloud, thus making it easy for organizations to deliver their services properly and eventually realize an increase in their return on investments. If companies integrate the commerce cloud with another preferable Suite, they will realize that these two offer invaluable tools to retailers who want to enable a seamless and perfect customer experience. Integration helps organizations manage all customer data and at the same time improve their way of doing business. Integrating these two platforms organizations are going to realize identifiable opportunities which can be utilized in environments where the vital platforms of the two cloud solutions meet. Use of Salesforce is a perfect window for customer data especially if a person is a retailer. Salesforce enables one to work around a system and pull any useful customer data that can be useful in creation of customer service optimization and open any sales chances. It has become easy to do reporting with Salesforce as it offers reporting solutions and also store useful customer information.
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Demandware is a system that is front-end and it enables an organization to interact with its online customers often. Demandware offers a competitive advantage in any organization or business. It has been termed as one of the best commerce platforms in the world, thus the need for integration with a cloud platform. There is a massive amount of customer data that can be analysed in the storefront of Demandware.
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Organizations and businesses that leverage these investments in an integrated manner have the chance to gain full visibility into the activities of their online customers. All is achievable in a single centralized location of an organizations Customer Relationship Management platform. Ecommerce data synchronization is enabled with integration. Since this is the main purpose of integration as it helps ensure that the information one may have is the latest and also available in one system. Companies that choose to integrate are able to view their customers’ offline and online purchases, preferences as well as other personal information such as histories in product review and loyalty points that have been accumulated. If an organization wants to improve their customer experience and stay ahead in their way of conducting business, they have to consider integration. Organizations will be able to streamline their way of services. This way, they will be able to retain their customers.