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Product Packaging Tips that Drives Sales Up Now! You sure have heard the advice-don’t judge a book by its cover. Are there really guys out there who practice the wisdom in the adage? Studies reveal that people assess and judge a person they just met within 4 seconds of the interaction and form lasting impressions in their minds about that individual!Some studies tell us the first 4 seconds of meeting someone are the most important as it is during this time that lasting impressions are formed. Clearly,the first impression that a person or a product makes on others is important and in some cases,those few seconds are all people have got to make important decisions. Packaging of products is therefore something that business owners and marketers should pay a serious amount of concentration on. Could there be a reason people buy chocolate bars on impulse? Don’t you think that cool,romantic and inviting chocolaty look on the bars got something to do with it? Isn’t it a nice idea to learn that customers will spend a total of 4 seconds(do you remember something we said earlier on?)looking at a product in a consumer goods shop and decide to buy or not to? Whether you are a product manufacturer or a marketer dealing in goods that are supposed to be fast moving except they are not,you may need to reconsider tweaking the design look on your products to drive sales up. The packaging design process is a challenging one and you need to hire a good packaging designer or outsource to a reliable packaging service. Read on to get some information on the general packaging design rules that should be remembered during the design process.
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Simplicity and clarity is a simple rule that seasoned packaging design companies adhere to The packaging should make your product to be immediately identifiable for what it is
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Integrity is a highly important element in packaging design and many people make mistakes in it. A good designer will try to present your product as accurately as they can without overpromising the consumer. Focus on the impact that your product will create on a real shelf. A good designer will have the right degree of creativity to achieve this. Work with your packaging designer to come up with a packaging design that separates in a strongly visible way your goods from those of competitors. A design’s practical aspects have been known to determine the level of sales reached by that product. Sales can be grown almost immediately when there are some clear visually noticeable improvements on the level of a product design’s practicality. Once the brand or packaging design is ready,it is your duty to take your time with it to confirm that it clearly sets forth the intended brand message,that it can keep the product safe from damage or possible contamination while being shipped or while in the store and that it carries all the information that it ought to bear according to the regulations in place.